When choosing a real estate company, home buyers and sellers are often inundated with various advertising and performance claims from the companies and sales professionals competing for their business. Some of our competitors promote themselves by playing a numbers game. But the numbers they promote to the public often refer to how much volume they produce, or how many houses they sell in a given time. Such numbers speak all about quantity. Do these numbers really mean a lot to you -- the consumer? At Coldwell Banker, we play the right numbers game. Our numbers mean quality and satisfaction to the people who mean the most to us -- our customers.
Take a look at some Coldwell Banker numbers. Over the years, we've been repeatedly rated the #1 real estate franchise by such respected publications as Entrepreneur Magazine, Success Magazine, Franchise Times, and Income Opportunities Magazine. More importantly, here in Canada -- through our exclusive Ultimate Service? program -- we've achieved an overall customer satisfaction rating of 98% year after year. That satisfaction rating is the most important measurement of all, because it was assessed by our own customers. You don't have to take our word for it you can judge our performance by what over 20,000 satisfied Canadian home buyers and sellers had to say. And isn't that the measurement that matters most to you?
Since 1906, the Coldwell Banker? organization has been the premier provider of full-service real estate. In 2003, Franchise Times magazine's prestigious Top 200 issue ranked the organization number one in real estate and number eight overall. Additionally, the Coldwell Banker organization has the highest ranking in customer satisfaction from both first-time homebuyers and sellers who used national real estate firms, according to the J.D. Power and Associates 2003 Home Buyer/Seller Satisfaction StudySM.
So while it's comforting to know that the Coldwell Banker system has about 3,600 residential and commercial real estate offices with 113,800 sales associates globally to service your real estate needs the measurement that really matters is that we're first in customer satisfaction. And discerning home buyers and sellers choose quality over quantity, every time.
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